BSG Brand Assets and Style Guide

BSG Brand Assets and Style Guide
Last modified: 2023-06-18

Boston Sculptors Gallery Logo

When using the BSG logo:

Boston Sculptors Gallery Letterhead

BSG Letterhead

Download:   PDF   ●   SVG   ●   AI   ●   EMF

Using the Logo and Letterhead in Microsoft Word and PowerPoint

Earlier versions of Microsoft Word and PowerPoint do not support the insertion of PDFs or SVGs in documents. Please use the EMF format if you wish to create documents with these products.

Boston Sculptors Gallery Fonts

Documents produced for BSG shows, such as press releases and postcards, should use Myriad Pro as the main text font.

The BSG Logo uses Stone Sans Semi for “Boston Sculptors Gallery” and Gill Sans MT Pro for “Established 1992".

Dates and Times

Days of the week should be separated by a en dash (–) with spaces in between.

Times should be specified by am or pm without a space between the number and the time period. If a duration spans noon, use the same en dash without white space.

Wednesday – Sunday, 11am–5pm

Friday May 13, 5–8:30pm

To prevent times from splitting across two lines in HTML, use the word joiner ⁠ character after the en dash:

Friday May 13, 5ߝ⁠8:30pm

Dimensions

Size dimensions in feet and inches should use the prime (′) and double-prime (″) characters over standard apostrophe and quote marks. The multiplication sign (×) should be used instead of a lowercase x.

Document Examples and Templates

Microsoft Word Press Release

Press Release
Microsoft Word (.docx)

Libre Office Press Release

Press Release
Libre Office (.odt)

InDesign Press Release

Press Release
InDesign (.indd)

InDesign Price List

Price List
InDesign (.indd)

InDesign Statement

Statement
InDesign (.indd)

6 × 4.25 Postcard Back

6″ × 4.25″ Postcard Back
Illustrator (.ai)


formatted by Markdeep 1.16